Obama Tugs Your Heartstrings in 30 Minute Infomercial
Obama the Provider
Leaving nothing to chance, the $5 million dollar 30-minute sales pitch for Democratic presidential nominee Barack Obama was almost too slick.
Weaving together his own life and American dream with the stories of struggling families conveniently located in key battleground states, Obama once again tied his family to yours; from reading to his daughters, to dealing with a family illness and death, tonight Obama’s story was the story of the concerned middle class.
Beyond the connection between the Obama’s family and your own, the concern over being able to provide for your family was the key theme of the ad. Each story touched upon the tighting belt of an America with less money, fewer opportunities, and a higher cost of living. Obama’s proposals matched each one of these succinently, fostering the idea that government can’t raise and care for your children, but government can make it easier for you to be able to. And that was where the heartstrings were plucked.
Obama has positioned his campaign as a co-provider to America’s families, providing hope, opportunity, and a partnership between government and citizenry.
The production value was also impressive, but it wasn’t until the end when you truly felt the effect of it. Cutting to a live Obama-Biden rally in Flordia for the conclusion (timed to the second), the real Obama shone across the screen with all the imperfections of live television. The lighting wasn’t as soft, he didn’t look straight at the camera, and the embrace of Obama and his running mate Joe Biden was a bit off, particularly in comparision to the first 28 minutes.
And that’s how an Obama presidency will run too: Lofty ideals coupled with a thoughtful strategy, mixed into the end the live reality of governing and the pressures of current events that will replace the soaring rhetoric and slick marketing of his amazing campaign.
And really, that’s what we’re tuned in for anyways. Not another poltical performance, but institional change to the way American government prioritizes and functions. Change is required for growth, and America has been stiffled by Republican dogma for far too long.
Image: http://skepticalbrotha.files.wordpress.com/2008/08/obama-biden-2.jpg
Stumble it!
I have to say that it was brilliantly put together. I’m an independent voter who made my decision a long time ago on who to vote for…and I have to say I got surprisingly emotional during it. The last part was great. Love him or hate him…he has a run a really good campaign and he spent his money wisely as far as advertising goes.
His associations may or may not mean anything, but his words are profound. This infomercial left me with more questions than answers.
In addition to “spread the wealth”, Obama says he will give tax credits to employers who hire workers here in America. Notice he does not say “Americans”. “Workers in America” covers a lot of ground. Illegal immigramnts and immigrants working under H-1B visas are workers in America. As for health care, it’s the same. He doesn’t say all Americans or all citizens will get health care, hes says “Anyone” without health insurance will be covered. Again, anyone is too broad a term. If the infomercial is his closing argument, it’s not convincing. This juror has more questions about Obama’s intentions. I’ve asked these questions numerous times over the past six months on his campaign website, but never got any answers.
I did not here details I was expecting data information about what he was going to do how he would accomplish something . I saw this on my wife soap opera she tevoid yesterday. show me how he was going to lead this country absolutely nothing no substance. Rather then show you a canned tv-fomercial how bad off the country is. Or just come to Detroit and see the devastation I can show you areas that would make you think you were in New Orleans 2 days after Katrina. Detroit has been that way since the 60s In my life In Chicago last year there were more Murders then in Iraq.
I called this economy back in 95 when someone was in the office. I though the money could have been spent on helping out the poor in my area. or Chicago let him put his money where his mouth is
let s complain about how much money he spent Palins wardrobe 150.000 huh why is the media not attacking him on that 3 mil
I was a very small girl when JFK was the President. I remember the day we lost him, and I remember all the years afterward watching his speeches and seeing glimpses of one of our most inspirational Presidents in history. I looked for years in our political leaders for that same quality of dignity, leadership, and hope and never saw it until I saw Barack Obama speak years ago. I am glad that in my lifetime I am witness to such an inspirational leader, and devoted servant to the American people. God bless America, and God Bless Barack Obama! In a world lacking in hope I think we have in Barack Obama the promise of a new day.
Get some therapy Gloria. We’re voting for a President, not the next Messiah that the media packages for us. To Slick Willie, looks like we can now add Oozing Obama, America. I can’t wait. For the next 4 years, with a democratic controlled Congress, with the filibuster proof Senate, we’ll get to listen to them all still blame Bush for everything, because that’s what they do. No wonder our enemies love Obama.
Americans have been hurting financially so much, that just knowing someone like Barack Obama really cares about the needs of the middle class is truly a blessing. As I watch the GOP on TV flailing and screaming “no, please, no,” I can not see what they think they will lose that we haven’t lost already due to the GOP’s actions in the last 8 years. And to keep trying to smear Barack and convince people who can plainly see what they are doing of some sinister plan is ridiculous. The inspirational commerical just reminded me that we are ready to change history and make the lives of middle class Americans better.